In a significant step towards promoting sustainability in the automotive sector, Mahindra and DBS Bank have jointly launched India's first green dealer financing scheme. The program evaluates dealers based on a set of environmental, social, and governance (ESG) parameters established under Mahindra's Green Dealership Programme. By integrating these criteria into financing decisions, the initiative aims to encourage dealers to adopt greener and more responsible business practices. This collaboration reflects a growing trend in India's financial and automotive industries to support environmentally conscious operations and aligns with broader national goals for sustainable development. Under the programme, dealers will be ranked against a set of ESG parameters drawn from Mahindra’s Green Dealership Programme.